Have you considered how easy it is to generate additional value from the tickets you already have on sale? Events that do this enjoy a higher event revenue!
Once you have people on your booking page, you’d be surprised how many are happy to spend additional money on an experience. As reported in The Guardian in May, “We are continuing to spend less money on buying things, and more on doing things – and telling the world about it online afterwards, of course. From theatres to pubs to shops, businesses are scrambling to adapt to this shift.” You’ve already got your audience interested in attending your event, so why not encourage them to spend a little more on something like a workshop or VIP package?
Read on to find out how this can work for you!
Your customers are already online and ready to book a ticket, so this is the perfect opportunity to encourage them to spend a little extra for an experience they will really enjoy.
Create an experience that your visitors will pay extra for, such as membership or a VIP experience like priority entry, best available seating or little luxuries like a blanket and glass of bubbly or even umbrellas on hand!
The TICKETsrv up-selling feature allows you to encourage customers to add an additional item to the basket in just one click. If people pre-book these optional extras, they then arrive at your event with more cash to spend on-site which is great for your traders!
Another way to encourage a higher spend in advance of the event is to package various items at a discount. You might consider selling a ticket, programme and VIP upgrade as one package at a special online-only price.
Many events are utilising Christmas, Easter, Mothers’ Day and public holidays to encourage gift sales. This is the ideal opportunity to offer a ticket plus upgrade package, or even something as a simple as a presentation greeting card for them to use with their chosen gift!
To inspire gift-buying, why not offer a range of experiences as a voucher for a set value - tickets to a workshop, a VIP package or set of two entry tickets would make the perfect present for friends or family of ticket-buyers.
See the following events for examples: